A response to the One Show's 2016 "Be the Good One" brief, Made By Her will build a bridge between girl video gamers and women game-makers.
Challenge: Convince middle-aged music consumers—dads and moms who remember vinyl records but have succumbed to the convenience of Mp3s, that Pono Music—a high-quality player and store/answer to iPod & iTunes—can bring back that magic digitally.
Insight: Data shows that this target, while they actually share some musical TASTES with young adults, have not embraced streaming, and most likely have a dismissive attitude towards its distilled quality, because they still value fidelity of sound—they’re a mixture of wistful and weary.
Solution: Embrace that snarky but not necessarily bitter attitude and turn it back on the target.
Positioning the unique offering McDonald's has in their all-day breakfast menu and late-night hours as fuel for late-shift workers and insomniacs.
A digital and out-of-home campaign showcasing all the underpromoted films and shows Netflix really has to offer, led by @InspectorNetlfix
Co-Creative: Wael Khairy
A campaign for the sleeping-pill-conscious, reminding them of an in-born benefit
In the 21st century, a classic breath freshener can truly be a lifesaver for any profession.
Cutting off an arm and leg didn't just get me a shiny piece of paper called a BFA—it earned me the skillz to write screenplays and teleplays. Here are some samples, and my own mockups of some posters I dream of seeing in a urine-scented subway station some day.